Hiring a PPC consultancy is an excellent way to get your paid marketing campaigns up and running quickly and effectively. PPC consultants will offer a variety of services, including split testing and AB testing, which involve experimenting with several versions of an ad in order to determine which one gets the best results. Split testing provides a measurable basis for change and allows your PPC team to make changes as needed. The best part about hiring a PPC consultancy is that you won’t need to spend time writing ad copy yourself, and you’ll be able to benefit from data and metrics.
How to Select a PPC Agency
One of the most important qualifications of a PPC consultant is that they have some web development experience. This doesn’t mean they have extensive experience in this field, but at least they have an understanding of how to set up analytics on a website. Creating goals on social media platforms, such as Facebook, will allow your PPC consultant to track the users’ behavior. A PPC consultant should also be proficient in installing java code scripts, as these are essential for tracking website visitors.
A PPC consultant will also understand the importance of landing page optimization for conversions. The right landing page will impact the conversion rate of your ad, and your PPC consultant will explain how to improve it. While conversions are not the sole goal of your campaign, they are a crucial part of it. If you’re not getting a lot of conversions from your site, it’s time to consider a PPC consultancy.